Best Practices for Email Marketing

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Email marketing might be the most misunderstood and screwed up part of small business marketing around.

And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work b) makes people not open your emails c) doesn't work.

I learned the hard way. I've probably sent more crappy, unopened emails than anybody around.

And back in the heyday, when people actually looked forward to getting emails, it was okay.

But then the economy tanked, email wasn't so glamorous, and I had to "learn" how to send emails and build relationships that worked.

And what works is to a) tell stories b) not sell so much and c) when you do sell, make a super compelling offer.

In Email Marketing That Doesn't SUck I show you how to do that.

You'll learn:

Chapter 1: 3 Tools You Absolutley, Postively Gotta Have

In this chapter I show you the three things that will make your email marketing life SO MUCH EASIER and help you sell a ton more of your products and services.

Chapter 2: How to Get Tons of Subscribers Fast!!!

No point in having an email marketing strategy without having some techinques to get a bunch of email subscribers. Here's where we break down 5 tips for getting tons of new leads, without paying a ton for them.

Chapter 3: My Ultimate Email Marketing Formula

Here's where I lay out the big-time strategy for creating long-term value from your email list, and how to sell WAY WAY more than you competition.

Chapter 4: Initial Sequence or How Not to Be a Stalker

Now we dig into the trenches. In this chapter I lay out a clear step-by-step approach to that super important first week of emails and tell you what to say; how to say it and how to actually transition into selling your stuff to your subscribers.

Chapter 5: Zen and the Art of the Weekly Email

Here we get into the hallmark and foundation of good email marketing. We show you what should go into your weekly email, what to write about, and how to get the most marketing bang from your weekly email buck.

Chapter 6: 3 Steps to Huge Email Marketing Profits

This is where the BIG MONEY is. This is where we dig inside the huge promotions and killer profit potential of your email marketing efforts.

Chapter 7: How to Make Sure Your Email Get Opened

Using the latest research we offer 4 tips to make sure your emails get opened, and stand out from the rest of the inbox slush pile.

Chapter 8: How to Make Sure Your Emails Get Read

Getting your emails opened is only half the battle. In this chapter, we share 5 strategies for ensuring your subscribers get to the end of your email and take action on your marketing copy.

Chapter 9: 5 Secrets to Total World Domination

Now that you're a total email marketing expert...it's time to make the jump to full-on email guru. This is where we give you the 5 email marketing tweaks that will help you make a ton mor emoney, and reduce your lead cost in the process.

So...whether you're an email marketing veteran or setting up your first newsletter for your small business give Email Marketing That Doesn't Check a try and begin your journey to email marketing awesomeness.

Good Luck!

Michael Rogan
Punk Rock Marketing

Email marketing's "Wild West" days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal "report spam" button. If you want to succeed in this town-or even just stay welcome-you need to follow the rules.

Email Marketing Rules is your guide to understanding the practices that lead to spectacular results, while steering you clear of potential trouble. Through 108 easy-to-understand rules, you'll learn how to:

- Establish permission practices that will safeguard your ability to get your emails delivered
- Set the right goals for your program
- Fill your email list with the least risky and most profitable subscribers
- Streamline your subscription process to maximize growth
- Design emails that subscribers will respond to
- Target subscribers with the right messaging at the right time
- Leverage the growth of social media and mobile in your email program
- ...and much more

While beginner-friendly and a great training tool, the book's crisp dissection of best practices will help even seasoned veterans make tactical improvements that boost the performance of their email programs.

How much revenue are you losing due to undelivered emails?

Getting emails delivered to customers and prospects is getting harder every day. The filters designed to block spam and scam artists stops legitimate messages too. It doesn't matter that your recipients requested that you send them information about your products or services. Or, that you follow stringent best practice rules to insure compliance the CAN-SPAM law. All that matters is whether your email looks like it might possibly be spam or not. If it does, it is destroyed long before it reaches its destination.

Internet service providers are facing intense pressure to stop the onslaught of malicious mail. They are responding with stronger filters that block marketing messages too. The only way you can increase the deliverability of your email campaigns is to know how the filters work and follow best practices to minimize your risk.

"Email Marketing Best Practices 100 Delivery No No's" is a quick study reference guide for avoiding the spaminators. It includes:

- What are spaminators?

- How do they work?

- Where do they hide?

- What triggers them to block emails?

- How to navigate past them

- The top five best practices to keep spaminators from destroying your email campaigns and eating your profits

- Twenty-five style and content triggers that keep your emails from being delivered

- Seventy-five word and phrase triggers that trigger spaminators to block your emails

This guide is a must have for every email marketing director. It's guaranteed to increase your delivery rate if you follow the best practices and avoid the triggers. It is an exceptional value at only $2.99.

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Email Marketing Tips - What is Email Marketing and How to succeed with Email Marketing. Beginners Email Marketing Tips

The next step in the social media marketing revolution--proven tactics for standing out and drawing positive attention in the already overcrowded social web

Stand Out Social Marketing goes beyond the basics of establishing a social presence to offering a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. The book presents case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded in this area.

"Stand Out Social Marketing is a standout must-read. Mike Lewis gets it because he's lived social marketing for 10 years. Buy this book--you won't be disappointed."
--Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media

"It's easy to get lost in the crowded landscape of social media.  With so many brands participating on the social web, Standing Out is a priority.  Mike gives you the tools you need to rise above the noise and develop a Stand Out social marketing strategy." - Larry Weber, Chairman, W2Group, Bestselling author of Marketing to the Social Web

"Stand Out Social Marketing succeeds in focusing on the strategies and tactics to help brands differentiate and rise above the noise on the social web.  Lewis' unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company." - Jeremiah Owyang, Partner, Altimeter Group

"If you are looking for a book of theories, this book is NOT for you.  Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies." - Brian Solis, Principal, Altimeter Group, Best Selling Author of The End of Business as Usual and Engage!

Mike Lewis is Vice President of Sales and Marketing at Awareness, Inc., a social media marketing software provider.