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• Social networking is the most popular online activity in North America, with 22% of time spent on channels like Facebook, Twitter and Pinterest (SocialSkinny).
• Social commerce totalled $9.2 billion in 2012, and is expected to climb to $14.25 billion by the end of 2013 (AICPA).
• 97% of marketers agree that effective social media marketing provides benefits and value to their business (eMarketer).

Discover how you can easily create engaging, responsive websites with minimum hassle!

Overview

• Rapidly develop and prototype responsive websites by utilizing powerful open source frameworks
• Focus less on the theory and more on results, with clear step-by-step instructions, previews, and examples to help you along the way.
• Learn how you can utilize three of the most powerful responsive frameworks available today: Bootstrap, Skeleton, and Zurb Foundation.

In Detail

Responsive web design is an explosive area of growth in modern web development due to the huge volume of different device sizes and resolutions that are now commercially available. You can now create your very own responsive website quickly and efficiently, allowing you to showcase your content in a format that will work on any device with an Internet browser.

By following our detailed step-by-step instructions in this structured reference guide, you will learn how you can build engaging responsive websites. With coverage of Bootstrap, Skeleton, and Zurb Foundation you'll learn about three of the most powerful responsive frameworks available today.

Leading you through by practical example, you'll find that this essential reference develops your understanding by actually helping you create beautiful websites step by step in front of your very eyes. After going over the basics, you'll be able to choose between creating your own responsive portfolio page with Skeleton, building a stunning product page with Bootstrap, or setting up your own professional business website with Zurb Foundation. Ultimately you'll learn how to decide which framework is right for you, and how you can deploy and customize it to your exact specifications!

What you will learn from this book

• Learn how to decide which responsive framework is right for you.
• Harness the flexibility of Skeleton to create a truly unique portfolio.
• Use Bootstrap to almost effortlessly create a stunning product launch page.
• Create an online presence for your business that will work on any device with Zurb Foundation.
• Discover how you can leverage CSS to its full potential for refining your responsive websites.

Approach

Written as a concise yet practical guide with an explicit focus on showing beginners how to get their very own responsive websites up and running, this essential reference includes coverage of tried-and-tested responsive frameworks in a project-based format that simultaneously provides visible results whilst developing core understanding.

Who this book is written for

Ideal for anybody who wants their online presence to be compatible with devices and resolutions of any size, "Responsive Web Design by Example" shows you how to select the right framework for your own project requirements and then guides you through the process of installation, configuration, and customization. With three highly structured and meticulously designed projects to choose from, it is the ideal reference for both new and existing web developers who want to be able to augment their skills and showcase their content in a truly professional manner.

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

What you’ll learn

• Analyze your ideas and competition, and identify your audience to evaluate sales potential.
• Protect your business and intellectual property and avoid potential legal hassles.
• Transform your iOS app into a powerful marketing tool.
• Build synergy with in-app cross-promotion and social media, and Apple’s Game Center.
• Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API.
• Improve usability and implement effective testing.
• Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website.
• Successfully navigate the App Store submission process.
• Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways.

Who this book is for

This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/.

Table of Contents

1. Seeing the Big Picture in a Crowded App Store Marketplace
2. Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
3. Protecting Your Intellectual Property
4. Your iOS App Is Your Most Powerful Marketing Tool
5. Social Inception: Promoting Your Apps Within Apps
6. Money for Nothing: When It Pays to Be Free
7. Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
8. Exploring the Freemium Model with In-App Purchase
9. Testing and Usability: Putting Your Best Foot Forward
10. Get the Party Started! Creating a Prerelease Buzz
11. Keys to the Kingdom: The App Store Submission Process
12. Increasing Awareness for Your iOS App
13. Online Resources for App Research and Marketing

“Not many books have a single project that lives and evolves through the entire narrative. The reason not many books do this is because it is difficult to do well. Important toolkit features get shoehorned in weird places because the author didn’t do enough up-front design time. This book, though, takes you from design, to a prototype, to the Real Deal. And then it goes further.”

—Mark Dalrymple, cofounder of CocoaHeads, the international Mac and iPhone programmer community; author of Advanced Mac OS X Programming: The Big Nerd Ranch Guide

Learning iPad Programming, Second Edition, will help you master all facets of iPad programming with Apple’s newest tools. Its in-depth, hands-on coverage fully addresses the entire development process, from installing the iOS SDK through coding, debugging, submitting apps for Apple’s review, and deployment.

Extensively updated for Apple’s newest iOS features and Xcode 4.x updates, this book teaches iPad programming through a series of exercises centered on building PhotoWheel, a powerful personal photo library app. As you build PhotoWheel, you’ll gain experience and real-world insights that will help you succeed with any iPad development project.

Leading iOS developers Kirby Turner and Tom Harrington introduce the essentials of iOS development, focusing on features that are specific to iPad. You’ll find expert coverage of key topics many iOS development books ignore, from app design to Core Data. You’ll also learn to make the most of crucial iOS and Xcode features, such as Storyboarding and Automatic Reference Counting (ARC), and extend your app with web services and the latest iCloud synching techniques.

Learn how to

• Build a fully functional app that uses Core Data and iCloud synching
• Use Storyboarding to quickly prototype a functional UI and then extend it with code
• Create powerful visual effects with Core Animation and Core Image
• Support AirPrint printing and AirPlay slideshows
• Build collection views and custom views, and use custom segues to perform custom view transitions 

Download the free version of PhotoWheel from the App Store today! Import, manage, and share your photos as you learn how to build this powerful app.

A Complete Training Package!

• Full-color, step-by-step instructional book
• Video training from expert instructors

Tutorials and lesson files on companion DVD

You have a personal tutor in the Digital Classroom

If you want expert instruction that fits into your schedule, the Digital Classroom series delivers. Expert instructors guide you through 11 lessons, helping you learn essential Premiere Pro CS6 skills at your own speed. Full-color, step-by-step instructions in the book are enhanced with video tutorials on the companion DVD. With this Digital Classroom training package, you have your own private instructor showing you the easiest way to learn Premiere Pro CS6.

• Import video, audio, and still images and edit them together on the Timeline
• Add transitions and effects to your video to make your projects more engaging and appealing
• Automatically stabilize shaky footage with the Warp Stabilizer
• Animate layered Photoshop files to create onscreen graphics
• Create text and titles using the built-in Premiere Pro Titler
• Use Adobe Encore to author your projects to disk or for web distribution